Pricing Plans

Long-term strategy that works.

The undeniable power of digital marketing offers numerous benefits

To fully benefit from online marketing, it’s crucial to have a well-crafted strategy, and it’s not surprising that many companies are seeking the help of trustworthy digital marketing agencies. However, when you receive a quote or a digital marketing price list in PDF format, it can be challenging to understand the essential factors buried within the details.
It’s worth noting that not all digital marketing agencies offer the same services or specialize in the same areas. Some may focus on particular industry verticals or specific services, such as Pay Per Click advertising, Social Media Marketing, or SEO. As a result, selecting the right digital marketing agency can be confusing for businesses.
At our company, we can assist you in this selection process with our digital marketing pricing guide. It can help you determine the appropriate cost for working with an agency and what you can expect from that investment.
Although small to midsize businesses can expect to pay between $2,500 to $12,000 per month, the most critical consideration is whether the investment aligns with your business goals.

Digital Marketing Pricing

How Much Does Digital Marketing Cost?

Social Media Marketing

$499 – $1,499 per month

Search Engine Optimization

$499 – $1,499 per month

Pay Per Click Advertising

$299 – 15% of Ad Budget

Email Marketing

$295 - $4500 and up per month

Web Design and Development

$999 and up per month

Factors Affecting Prices


Your Company Size

Collaborating with an agency that caters to your business size can be advantageous. Small businesses do not reap the advantages of partnering with agencies that primarily work with large, global corporations, since their requirements are distinct. Therefore, it is recommended to select a firm that specializes in serving companies of your size.


The Agency’s Experience

It’s crucial to team up with a firm that possesses adequate experience, although assessing this aspect during the evaluation process can pose a challenge. A firm that has been in the industry for a considerable period may indicate its expertise. Although a highly experienced agency may charge higher fees, it is expected to provide better value to you as the client.

As the digital marketing realm undergoes rapid changes, it is crucial that the agency stays updated with the latest trends to ensure that you are not left behind by your competitors.

The most challenging part of the digital marketer’s role is devising an appropriate strategy that encompasses your business and industry, competitive drivers, and specific nuances. The quality of questions asked by the agency during the sales consultation process can shed light on their ability to comprehend your business, thus creating the right strategy. The sales consultation process is the most viable approach to ascertain the compatibility of the agency.


Agency Pricing Model

There exist various agency pricing models, with the project-based pricing being a common one, where you pay a fixed amount for a specific deliverable, which is mostly used for web design projects.

Some agencies adopt performance-based pricing, where you and the agency agree on the appropriate metrics to track, such as a percentage of sales generated from the marketing campaign. However, this model may not build a long-term client relationship, just like hiring a sales representative on 100% commission would only focus on closing deals on the easiest products to sell, bringing short-term revenue. In contrast, a performance-based agency’s primary focus is maximizing their income without building the shareholder value of your business.

On the other hand, this agency utilizes the retainer model, where you pay a predetermined monthly fee based on the required services. In return, you receive ongoing deliverables that focus on both performance and maximizing your company’s shareholder value. This model is geared towards providing the best solutions and work based on a longer-term view of your business, with monthly reporting showing immediate performance and accountability.

Our agency’s main goal is to deliver optimal performance now and in the future, building a trustworthy and confident relationship with you as our agency partner team over time. Additionally, being a full-service agency allows us to provide value continuously as your business and needs grow.


Your Timeline

Digital marketing strategies differ in terms of delivering immediate full impact, with most taking time to implement and achieve tangible outcomes.

For instance, PPC advertising can produce relatively rapid results, while web design projects have specific short-term timelines. Conversely, SEO strategies may take some time to manifest their full impact, but with the right team, positive outcomes are realized quickly, with monthly performance continuously improving.

It is imperative for all teams to have a planning timeline that allows for proper organization to meet the client’s expectations. Therefore, it is advisable to plan marketing campaigns in advance, positioning your agency partner for success.


The Type of Digital Marketing Services Offered

Your monthly fees will be significantly impacted by the services provided by the agency. Some agencies specialize in one or two services, necessitating the need to engage multiple agencies to meet your requirements. Alternatively, a full-service agency can handle all your needs, coordinating everything on your behalf.

Numerous internet marketing services are available to help you generate more leads and sales. To gain a better understanding of these services, please read on.

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